PERCEPTIVE | DETAIL-ORIENTED | AUTODIDACT - SELF DIRECTED LEARNING | FAST LEARNER | PROBLEM SOLVER | TEAM PLAYER | RESPONSIBLE | PIXEL PERFECT | COMMITTED | SOCIAL | ORGANIZED
My name is Shelly Dalal and I am a Product Designer based in Israel.
I specialize in user experience, user interface, Visual Design and Creative image.
In all aspects of my everyday life, I'm a problem solver. I follow my instincts of connecting with and understanding people.
So fascinated by the complexity of the human mind, my passion is understanding thought patterns, delving into problems, exploring them from every angle and providing a creative solution that puts a smile on your face.
Conquering problems and finding winning solutions makes me feel full and completely satisfied. But also... always leaves me hungry for the next challenge.
Curious by nature, I'm always trying to grow and learn new tricks to stay up-to-date.
As an end-to-end designer, I developed many skills and possess a wide range of abilities that combine innovative art and design principles.
I love to collaborate and teamwork with other people. In-depth research solutions and brainstorming, are another perspective that feeds my curious mind.
For the same reason, I also consider myself an autodidact and I have self-study skills. It is a fundamental aspect that defines who I am
I evolved most of my years in the advertising field, worked my way up in a digital advertising agency as a senior designer, focusing on the online/digital world. After graduating from "Netcraft Academy", I also started to solve user experience problems, created wireframes and designed web and app interfaces with the team for the agency clients.
In my last two freelance projects, I was a product designer, in charge of the full UX/UI process. I built the client's conceptual product, from the user experience flow to the complete and designed product.
I master Adobe's holy trinity - Photoshop, Illustrator, and InDesign. For the last few years, I added Sketch and Adobe XD to my toolbox and used it to build all of my recent projects.
The combination of my expert design knowledge and software expertise, allows me to play a crucial implementation role in the user experience and the design team.
My portfolio includes some of my personal projects and one freelance client project. My latest project is still fresh and therefore also confidentiality protected. This project is the client's concept, which is currently in strategic stages that I cannot currently share.
In this portfolio, you can dive into my mind and see my creative process - from the concept, the UX and the research process, to the UI final results.